Ghana's Minister for Trade, Agribusiness and Industry, Elizabeth Ofosu-Adjare, delivered a powerful call to action at the Made-in-Ghana FIFA World Cup 2026 Expo launch, urging Ghanaian businesses to seize the moment or risk being left behind.

Speaking at the Alisa Hotel during the launch on Friday, April 17, the Minister declared that Ghana must seize the World Cup not just as a football spectacle, but as a defining commercial opportunity.

"This media launch of the Made-in-Ghana FIFA World Cup 2026 Expo is more than a press event. It is the moment Ghana chooses to step onto the world's largest sporting stage - not only as a footballing nation, but as a country with products to sell, stories to share, and talent ready to meet the world."

- Elizabeth Ofosu-Adjare, Minister for Trade, Agribusiness and Industry

Boston: A Strategic Gateway

With Ghana's senior national team set to camp in Boston, the Minister painted a strategic picture of opportunity, describing the American city as fertile ground for Ghanaian exports.

"Boston is home to Harvard, MIT, and a financial district that quietly moves trillions of dollars around the world. Its consumers are among the most educated and globally minded anywhere- and most important of all, Boston is home to a vibrant, hard-working Ghanaian diaspora community that has been waiting for a moment like this."

- Elizabeth Ofosu-Adjare

A $10 Billion Export Target

At the heart of her message was a clear economic target: expanding Ghana's non-traditional exports from $4 billion to $10 billion before the decade ends.

She outlined Ghana's competitive strengths from kente and artisanal crafts to agro-processed goods and a fast-growing digital economy growing at over 30% annually.

Praise for Litina Travel & Tours

The Minister commended Litina Travel and Tours for the scale and ambition of the initiative:

"They are building a platform that weaves together sports diplomacy, export promotion, diaspora engagement, travel logistics, and brand building in one of the most competitive commercial environments in the world."

- Elizabeth Ofosu-Adjare

A Direct Appeal to Business

"The 2026 World Cup is a window that will open once, and close quickly. The cost of staying away is to remain invisible. The reward of showing up is the chance to transform your business forever. Register. Prepare. Show up with your very best. The world is coming to Boston, and Ghana must be at the table - not watching from the stands."

Elizabeth Ofosu-Adjare, Minister for Trade, Agribusiness and Industry